AI & AEO
Author signals have fundamentally shifted from traditional SEO to AI-centric optimisation. Google's December 2025 Core Update extended E-E-A-T requirements beyond YMYL topics to virtually...
HubSpot & Email Marketing
The narrative that email is declining is demonstrably false. Global email users reached 4.59 billion in 2025, with 99% checking inboxes daily. More significantly for B2B...
AI Strategy
By Clwyd Probert | Published: 31 January 2026 | Last Updated: 31 January 2026
AI democratisation refers to the shift that...
11 min read · Last updated 31 January 2026
Building an AI chatbot for your UK business requires selecting a platform (HubSpot,...
8 min read · Last updated 31 January 2026
UK marketing teams should adopt AI responsibly by implementing governance...
19 min read · Last updated 31 January 2026
Sales AI automation uses machine learning to automate lead scoring, email personalisation, CRM...
· 14 min read
AI automation examples for UK SMEs include email personalisation, lead scoring, chatbot...
35 min read · Last updated 31 January 2026
Marketing AI automation uses artificial intelligence to handle repetitive marketing...
23 min read · Last updated 30 January 2026
For most B2B demand generation teams, Zapier offers the fastest adoption
