What is the difference between AEO and traditional SEO?

Traditional SEO focuses on ranking in search engine results pages so users click through to your website. AEO focuses on getting your brand cited within AI-generated answers, where the user may never visit your site but still learns about your brand. The optimisation techniques differ—keyword density matters less in AEO, while credible citations, statistics and clear answer structures matter more.

How long does it take to see results from AEO?

Results vary by platform. Perplexity searches the live web for every query, so optimised content can be cited within hours of publication. ChatGPT draws heavily from training data, meaning consistent brand presence over months influences citation likelihood. Most organisations see measurable improvements in AI visibility within 60-90 days.

Should we stop investing in traditional SEO?

No. Strong organic rankings remain valuable—93.67% of Google AI Overview citations come from pages also ranking in the organic top 10. The best approach combines traditional SEO with AEO-specific optimisations. Think of AEO as an additional layer, not a replacement.

How do we measure AEO ROI?

Track AI referral traffic in analytics and connect it to pipeline attribution in your CRM. AI referrals convert at 4-9x higher rates than organic search. Also measure AI share of voice—the percentage of target queries where your brand appears—and track changes over time.

What content should we optimise first for AI visibility?

Start with your pillar pages and cornerstone content—the comprehensive guides that establish topical authority. Then optimise comparison content and FAQ pages, which are heavily extracted by AI systems. Ensure case studies include specific, extractable statistics with your brand name attached.

Clwyd Probert 21-03-2026

AEO Strategy for B2B Marketing

This page has been consolidated. Please visit the main AEO strategy article.

Google AdWords, Advertising, ppc, google analytics

AEO Strategy for B2B Marketing

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