How Is AI Changing Search and Content Creation for UK B2B Marketers?
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How Is AI Changing Search and Content Creation for UK B2B Marketers?
By Clwyd Probert | | Last updated:
AI search tools like ChatGPT, Google AI...
How to Humanise AI Content: The UK B2B Marketer's Guide to Quality at Scale
· Content Marketing, AI
How to Humanise AI Content: The UK B2B Marketer's Guide to Quality at Scale
By Clwyd Probert, CEO & Founder, Whitehat SEO · 12 min read
Humanising AI...
HubSpot's New Content Hub: A Game-Changer for Marketers
HubSpot & Content Strategy
For Marketing Directors at B2B SaaS companies and RevOps teams running HubSpot, Content Hub eliminates the fragmentation of managing separate CMS, marketing automation,...
Evaluating Author Performance for SEO: A Strategic Guide
AI & AEO
Author signals have fundamentally shifted from traditional SEO to AI-centric optimisation. Google's December 2025 Core Update extended E-E-A-T requirements beyond YMYL topics to virtually...
Mastering E-A-T: Why AI-Generated Content Isn't Enough
SEO Strategy
Google officially introduced "Experience" to the E-A-T framework on 15 December 2022, announcing the change on the Search Central Blog. The updated guidelines now include what Google...
AI for Content Creation in 2026: Unleash Your Creativity
The major AI platforms have converged on similar pricing—around £16–20 per month for premium tiers—whilst differentiating on specialised capabilities. Understanding which tool fits your workflow...
Content Writing Best Practices: How to Write Good Content for Growth
Content Strategy & SEO
The March 2024 core update represented the most significant algorithmic shift in years. Google merged the standalone Helpful Content System directly into the core ranking...
inbound marketing agency,
Inbound methodology,
Content Marketing,
Brand Marketing,
business planning
Go-to-Market Strategy: Complete UK B2B Guide 2026 | Whitehat
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Go-to-Market Strategy: The Complete UK B2B Guide for 2026
By Clwyd Probert, CEO & Founder, Whitehat SEO Ltd
A go-to-market (GTM)...
Topic Clusters for SEO: Build Content That Ranks (2026 Guide)
Published: 25 January 2026 | Last Updated: 25 January 2026
Topic Clusters for SEO: The Complete Guide for 2026
Topic clusters organise your website content around a central pillar page linked to...
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