· Content Marketing, AI
By Clwyd Probert, CEO & Founder, Whitehat SEO · 12 min read
Humanising AI...
HubSpot & Content Strategy
For Marketing Directors at B2B SaaS companies and RevOps teams running HubSpot, Content Hub eliminates the fragmentation of managing separate CMS, marketing automation,...
AI & AEO
Author signals have fundamentally shifted from traditional SEO to AI-centric optimisation. Google's December 2025 Core Update extended E-E-A-T requirements beyond YMYL topics to virtually...
SEO Strategy
Google officially introduced "Experience" to the E-A-T framework on 15 December 2022, announcing the change on the Search Central Blog. The updated guidelines now include what Google...
The major AI platforms have converged on similar pricing—around £16–20 per month for premium tiers—whilst differentiating on specialised capabilities. Understanding which tool fits your workflow...
Content Strategy & SEO
The March 2024 core update represented the most significant algorithmic shift in years. Google merged the standalone Helpful Content System directly into the core ranking...
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By Clwyd Probert, CEO & Founder, Whitehat SEO Ltd
A go-to-market (GTM)...
Published: 25 January 2026 | Last Updated: 25 January 2026
Topic clusters organise your website content around a central pillar page linked to...
Published: 24 January 2026 | Last Updated: 24 January 2026 | Reading Time: 10 minutes
By Clwyd Probert, CEO at Whitehat SEO Ltd
