Evaluating Author Performance for SEO
AI & AEO
Author signals have fundamentally shifted from traditional SEO to AI-centric optimisation. Google's December 2025 Core Update extended E-E-A-T requirements beyond YMYL topics to virtually...
Mastering E-E-A-T for SEO Success
Mastering E-E-A-T for SEO Success
SEO Strategy
Google officially introduced "Experience" to the E-A-T framework on 15 December 2022, announcing the change on the Search Central Blog. The updated guidelines now include what Google...
How to Write Good Content for Growth
How to Write Good Content for Growth
Content Strategy & SEO
The March 2024 core update represented the most significant algorithmic shift in years. Google merged the standalone Helpful Content System directly into the core ranking...
Building a Content Creation Framework | Whitehat
Building a Content Creation Framework | Whitehat
Content Marketing
At Whitehat, we've implemented content strategy frameworks for B2B companies across SaaS, biotech, professional services, and...
Should Your B2B Start a Podcast?
Should Your B2B Start a Podcast?
The Business Case for B2B Podcasting in 2026
By Clwyd Probert, Whitehat SEO | Reading time: 14 minutes | Updated: 23 March 2026
Maximise Authority 2026
Maximise Authority 2026
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WHITEHAT Growing together is better.
Maximise Authorityin 2026
To maximise authority in 2026, distribute answers natively across the...
Optimising Old Content
Optimising Old Content
Whitehat • Growing together is better
Optimising Old Content
The 2026 guide to turning your archive into a revenue engine (not a content graveyard).
Updated: 17 January 2026 • For: B2B...
How do I build an inbound marketing team?
How do I build an inbound marketing team?
Inbound Marketing Strategy
This guide draws on research from HubSpot, Content Marketing Institute, Gartner, and insights from Whitehat SEO's experience helping UK businesses build effective ...
How to Attract More Website Visitors & Rank
How to Attract More Website Visitors & Rank
SEO Strategy
The SEO landscape has transformed dramatically. Google's March 2024 Core Update reduced low-quality content in search results by 45%, whilst AI Overviews now appear in over 60% of...
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