Published: 15 June 2019 | Updated: 11 January 2026
In June 2019, HubSpot CEO Brian Halligan told...
The business case for personas is compelling. Thomson Reuters reported a 175% increase in marketing-attributed revenue and 72% reduction in lead conversion time after implementing buyer personas....
The digital landscape has shifted dramatically since the inbound methodology first emerged. Traditional search engines now share discovery with AI answer engines like ChatGPT, Perplexity, and...
Last Updated: December 2025 | Reading time: 14 minutes
The most important factors when choosing a digital marketing agency are...
| Originally published: 2 September 2014
Marketing agencies work by combining specialist...
Marketing Strategy
| Last Updated: 19 December 2025 | 12 min read
Written by the Whitehat Team
Digital Marketing Strategy
The digital marketing landscape has fundamentally transformed since 2019. The global market has doubled from approximately £160 billion to £330 billion, yet beneath this...
