The UK has over 1,600 Google Partner agencies offering PPC management — but only 169 hold Google Premier Partner status, representing the top 3%. Choosing the wrong agency wastes budget. Choosing the right one compounds returns month after month. This guide profiles 16 of the best PPC agencies in the UK for 2026, with transparent pricing where available, genuine specialisms, and the credentials that actually matter — so you can shortlist with confidence rather than guesswork.
We publish this comparison as a UK digital marketing agency ourselves (Whitehat SEO is included at position 14). Rather than ranking ourselves first — as every other agency-published list does — we've organised agencies alphabetically within tiers and focused on giving you the information that actually helps: pricing, specialisms, team size, and who each agency is genuinely best suited for.
Last updated: February 2026. Pricing and credentials verified against agency websites and public profiles.
UK PPC Agency Comparison Table: Pricing, Specialisms and Credentials
This comparison table covers all 16 agencies profiled in this guide. Scroll right on mobile to see all columns. Pricing shown is for PPC management fees only (excludes ad spend).
| Agency | Location | Pricing | Team Size | Best For | Google Status |
|---|---|---|---|---|---|
| Add People | Manchester | £750–£4,000/mo | 250+ | SMEs wanting scale | Premier Partner |
| Brainlabs | London | Enterprise (not published) | 1,000+ | £10M+ ad spend | Premier Partner |
| Circus PPC | Leeds | From ~£2,000/mo | 20–25 | PPC-only specialist | Premier Partner |
| Clicky Media | Chester | Not published | ~50 | Property & home | Premier Partner |
| Connective3 | Leeds | Not published | 100+ | Multi-channel growth | Premier Partner |
| Croud | London | Enterprise (not published) | 500–1,000+ | Global campaigns | Premier Partner |
| Found | London | Not published | 80–100 | eCommerce & retail | Premier Partner |
| Hallam | Nottingham | Not published | 60–65 | B2B performance branding | Premier Partner |
| Impression | Nottingham | Not published | 120–250 | Mid-market £20M–£50M | Premier Partner |
| Loud Mouth Media | Belfast | From ~£1,000/mo | 30+ | Smaller budgets, eComm | Premier Partner |
| PPC Geeks | Liverpool | % of ad spend (10–20%) | Small team | SME PPC-only | Premier Partner |
| Receptional | Bedford | Not published | 50+ | iGaming & betting | — |
| Spike | Leeds | Not published | 11–50 | Travel, FMCG, sport | Google Partner |
| The SEO Works | Sheffield | From £2,000/mo | 80–90 | SEO-led with PPC | Premier Partner |
| Vertical Leap | Portsmouth | Not published | 50–60 | Data-driven, tech platform | Premier Partner |
| Whitehat SEO | London | £1,500–£4,500/mo | Boutique | B2B + HubSpot CRM | Google Partner |
UK PPC Market in 2026: What You Should Know Before Hiring
Before evaluating individual agencies, it helps to understand the landscape. UK search advertising reached £16.9 billion in 2024 and is forecast to grow a further 10% in 2025, according to IAB UK. That makes the UK the largest digital ad market in Europe. Here are the benchmarks that matter when assessing an agency's performance claims.
UK CPCs vary dramatically by sector. Legal services average £5.53–£7.13 per click, while eCommerce sits at £0.93–£2.50. B2B services have seen a 29% year-on-year CPC increase (Dreamdata 2025), making agency efficiency more important than ever. A good agency doesn't just manage bids — they reduce wasted spend, improve Quality Scores, and ensure every click has a realistic path to conversion.
What PPC Management Actually Costs in the UK
PPC agency pricing in the UK falls into three models. Understanding these before you speak to agencies puts you in a stronger negotiating position and helps you compare quotes on a like-for-like basis.
Percentage of ad spend is the most common model. Agencies charge 10–20% of your monthly ad spend for SME budgets, dropping to 5–10% at enterprise level. If you spend £10,000/month on ads, expect £1,000–£2,000/month in management fees. The advantage is fees scale with your budget; the risk is there's less incentive for the agency to reduce wasted spend.
Flat monthly retainer means you pay a fixed fee regardless of ad spend. UK agency retainers typically range from £500–£1,500/month for small businesses, £1,500–£5,000/month for mid-market, and £5,000–£10,000+ for enterprise. This model provides cost certainty and aligns the agency's incentive with performance rather than spend volume.
Hybrid models combine a base retainer with a smaller percentage of spend or performance bonuses. Some agencies also charge one-off setup fees of £250–£1,000 for initial account audits, campaign builds, and tracking configuration.
The average UK PPC management retainer is approximately £1,040/month according to Statista, with London agencies averaging £1,200/month versus £950/month in Manchester — though this gap is narrowing as remote delivery becomes standard. Be cautious of any agency charging below £400/month: the time investment required to manage campaigns properly simply doesn't support it at that price point.
16 Best PPC Agencies in the UK: Detailed Profiles
Agencies are listed alphabetically — not ranked. Each profile includes verified credentials, published pricing where available, genuine specialisms, and an honest assessment of who the agency is best suited for. We've grouped them into three tiers based on the budget levels they typically serve.
🏢 Enterprise Tier (£10,000+/month management fee)
These agencies work with large brands managing six- or seven-figure annual ad budgets. If your monthly ad spend is below £50,000, you're unlikely to be their priority client.
1. Brainlabs
London (Old Street) · Founded 2012 · 1,000+ employees · Google Premier Partner
The largest independent performance marketing agency on this list, Brainlabs was founded by ex-Google employee Daniel Gilbert and serves clients with £10M–£250M total media spend. Their proprietary Cortex AI platform automates bid management, budget allocation, and creative optimisation across channels. Clients include Capital One, Deliveroo, TSB, Boots, and American Express.
Specialisms: Paid Search, Programmatic, Paid Social, Amazon Ads, Data Science, CRO
Pricing: Not published. Enterprise-only.
Best for: Large brands with substantial ad budgets wanting AI-driven optimisation and global reach. Not suitable for SMEs or budgets under £50,000/month.
2. Croud
London (Curtain Road) · Founded 2011 · 500–1,000 employees + 2,900 freelance "Croudies" · Google Premier Partner, GMP Sales Partner
Croud's unique model combines an in-house team with a global network of 2,900+ vetted freelance specialists across 114 markets and 77 languages. Founded by two ex-Google employees, they're one of few UK agencies holding both Google Premier Partner and Google Marketing Platform Sales Partner status. Clients include Amazon Prime Video, Nespresso, Victoria's Secret, and Barclays.
Specialisms: Paid Search, Paid Social, Programmatic, Analytics, Creative, Data & Technology
Pricing: Not published. PE-backed with ~$170M revenue — enterprise-tier.
Best for: Enterprise brands needing global PPC campaigns across multiple markets and languages. The "Croudie" network provides unmatched local-market expertise.
📊 Mid-Market Tier (£2,000–£10,000/month management fee)
Agencies serving established businesses with monthly ad budgets typically ranging from £5,000 to £50,000+. This is where most UK B2B and eCommerce companies find the strongest fit.
3. Circus PPC
Leeds · Founded 2009 · 20–25 PPC specialists · Google Premier Partner (since 2016)
Circus PPC is a pure-play PPC specialist — they don't offer SEO, content, or any other services. This focus means every team member is a dedicated PPC practitioner working exclusively on paid search and paid social campaigns. Clients include Miele, Booths, Lavazza, ASDA, and Sky. They've been named PPC Agency of the Year twice in 2023.
Specialisms: Google Ads (Search, Shopping, PMax), Microsoft Advertising, Meta Ads. Strong in retail/eCommerce and B2B.
Pricing: Minimum project ~£10,000. Estimated ~£2,000+/month ongoing.
Best for: Businesses wanting a dedicated PPC-only agency with deep platform expertise. Ideal if you already have separate agencies for SEO and content and want best-in-class paid search management.
4. Clicky Media
Chester · Founded 2007 · ~50 employees · Google Premier Partner
Clicky Media has carved out a genuine niche in the property and home sector. Founded by Oli Yeates with £500 from his back bedroom, the agency has grown organically over 18 years and now manages over £6 million in annual ad spend. Their sector focus means deep understanding of property buyer journeys, seasonal trends, and competitive dynamics in home-related verticals.
Specialisms: Paid Search, Paid Social, SEO, CRO, with property & home sector focus
Pricing: Not published. Custom quotes.
Best for: Property developers, estate agents, home improvement brands, and related verticals wanting an agency with deep sector experience.
5. Connective3
Leeds · Founded 2019 · 100+ employees · Google Premier Partner, Meta Certified
One of the UK's fastest-growing digital agencies — from zero to 100+ staff in five years. Founded by Tim Grice, who previously co-founded and sold Branded3, Connective3 brings an experienced leadership pedigree to a relatively young agency. Their sister company Powerhouse operates a 14,000 sq ft content production facility, and they run the annual "Up North" marketing conference. Clients include Wren Kitchens, Compare the Market, and Ocado.
Specialisms: SEO, PPC, Paid Social, Display, Programmatic, Digital PR, CRO, Influencer Marketing
Pricing: Not published.
Best for: Mid-to-large businesses wanting integrated search, content, and paid media from a fast-growing, innovative agency with strong creative production capabilities.
6. Found
London (Hatton Garden) · Founded 2005 · 80–100 employees · Google Premier Partner, Microsoft Partner
Found's proprietary Everysearch™ methodology treats PPC as part of a wider search ecosystem spanning Google, Bing, Amazon, TikTok, and emerging platforms. Their FoundLabs innovation arm and AI-powered Luminr market insights tool give them a technology-forward approach. With 20 years of heritage, they've built particular strength in eCommerce and retail. Clients include Toolstation, Puma, TOMS, EDF Energy, and Fender.
Specialisms: PPC (Search, Shopping, PMax, Demand Gen), SEO, Paid Social, Digital PR, CRO, Data Science
Pricing: Not published. Bespoke approach.
Best for: eCommerce and DTC brands wanting paid search managed alongside broader search visibility across multiple platforms.
7. Hallam
Nottingham · Founded 1999 · 60–65 employees · Google Premier Partner, B Corp Certified, Employee-Owned
Hallam is the longest-established agency on this list at 26 years, founded by Susan Hallam MBE. As both a B Corp and an employee-owned business, their incentive structures are aligned differently to VC-backed or founder-owned agencies. Their "Performance Branding" methodology blends brand awareness with measurable performance — a particularly strong approach for B2B companies where trust and authority influence buying decisions. Clients include the United Nations, Suzuki, Speedo, and Experian.
Specialisms: B2B Marketing, Brand Strategy, PPC, Paid Social, Programmatic, SEO, CRO, Analytics
Pricing: Not published.
Best for: B2B companies wanting PPC integrated with broader brand strategy. The B Corp and employee-owned credentials will appeal to organisations with ESG priorities.
8. Impression
Nottingham · Founded 2012 · 120–250 employees · Google Premier Partner, B Corp Certified
Impression has grown rapidly into one of the UK's most awarded mid-size agencies, winning PPC Agency of the Year at the Global Agency Awards 2024. Their sweet spot is mid-sized businesses turning over £20M–£50M, and they report a 95% client retention rate. With offices in Nottingham, London, Manchester, and New York, they combine regional cost efficiency with national and international capability. Clients include Topps Tiles, Wizz Air, Cancer Research UK, and Clarins.
Specialisms: SEO, PPC, Paid Social, Digital PR, CRO, Analytics, Marketing Automation
Pricing: Not published.
Best for: Mid-market businesses wanting a data-driven, multi-channel approach from a well-resourced agency with strong experimentation culture.
9. Receptional
Bedford · Founded 1999 · 50+ employees
Receptional occupies a unique niche as a specialist in iGaming, sports betting, and regulated industries. They claim to have delivered over £1 billion in Gross Gaming Revenue for clients — a figure that speaks to deep vertical expertise in one of the most competitive PPC landscapes. Their proprietary "Decision Maker" ABM tool targets B2B buyers, and they've won Best PPC Campaign Large at the UK Search Awards 2024. Clients include Away Resorts, Plus500, and Lottoland.
Specialisms: iGaming/Sports Betting PPC, SEO, Paid Social, Content, CRO, ABM
Pricing: Not published. Project-based and retainer.
Best for: iGaming, sports betting, and regulated-industry businesses needing PPC management from an agency that understands compliance requirements and high-competition bidding landscapes.
10. The SEO Works
Sheffield · Founded 2009 · 80–90 employees · Google Premier Partner, Employee-Owned (2025)
As the name suggests, SEO is their heritage — but The SEO Works has built a strong PPC practice alongside it. They became employee-owned via an Employee Ownership Trust in 2025, which aligns staff incentives with client outcomes. Services start from £2,000/month, making them one of the more transparent agencies on pricing. They've won SEO Agency of the Year three times and been ranked #19 in the Prolific North Top 50.
Specialisms: SEO, PPC, Digital PR, Social Media, GEO (Generative Engine Optimisation)
Pricing: From £2,000/month.
Best for: Businesses wanting SEO and PPC managed together at mid-market pricing, particularly those in automotive, healthcare, education, or manufacturing.
11. Vertical Leap
Portsmouth · Founded 2001 · 50–60 employees (part of Sideshow Group: 800 staff) · Google Premier Partner
Vertical Leap (now rebranding as GAIN) differentiates through their proprietary Apollo Insights platform, which provides prescriptive recommendations rather than just dashboards. As part of the Sideshow Group (10 agencies, 800 staff worldwide), they offer boutique-agency attention with enterprise-level resources when needed. Their 24-year track record includes clients like Amazon, P&O Cruises, KFC, and Shelter.
Specialisms: SEO, PPC, Content, CRO, Digital PR, Data Analytics. Sectors: Charity, eCommerce, Travel, Hospitality
Pricing: Estimated £30–£70/hour. "All-inclusive price" model.
Best for: Businesses wanting data-driven PPC powered by proprietary technology, particularly in charity, travel, and hospitality sectors.
🚀 SME & Accessible Tier (£750–£4,500/month management fee)
These agencies work effectively with smaller businesses and more modest budgets without sacrificing quality. Several publish their pricing, which is itself a trust signal.
12. Add People
Manchester (Altrincham) · Founded 2002 · 250–280 employees · Google Premier Partner (EMEA), Microsoft AI Innovation Award 2025
Add People is one of the UK's largest agencies focused specifically on SMEs, with 4,000+ clients and published pricing of £750–£4,000/month. Their proprietary "Say Hello" AI platform manages lead follow-up, and they won Microsoft's 2025 AI Innovation Award for EMEA & LATAM. Part of Thrive Media Group, they hold Google Premier Partner, Amazon Partner, and Meta Partner certifications. Investors in People Platinum accredited.
Specialisms: PPC, SEO, Paid Social, eCommerce, Web Design, Email Marketing, CRO
Pricing: £750–£4,000/month (published on website).
Best for: SMEs wanting affordable PPC management from a large, well-resourced agency with Premier Partner credentials and AI-powered lead management.
13. Loud Mouth Media
Belfast · Founded 2011 · 30+ employees · Google Premier Partner, Google International Growth Program
Loud Mouth Media punches well above its weight. This Belfast-based agency of 30+ people holds Google Premier Partner status and membership of Google's invite-only International Growth Program. They've been named Small Paid Media Agency of the Year in both 2022 and 2023, and Best E-Commerce Agency at the UK Search Awards. Additional offices in Dublin, London, and Glasgow give UK-wide coverage.
Specialisms: PPC, Paid Social (Meta, TikTok, LinkedIn, Pinterest), SEO, eCommerce Marketing, Performance Creative
Pricing: From approximately £1,000/month. Free digital audits offered.
Best for: eCommerce businesses and SMEs wanting Premier Partner expertise at accessible pricing, particularly those targeting Irish and UK markets simultaneously.
14. PPC Geeks
Liverpool · Multiple UK offices · Small specialist team · Google Premier Partner
Like Circus PPC, PPC Geeks is a pure-play PPC specialist — no SEO, no content, just paid search and paid social. Their pricing model uses a dynamic percentage of ad spend (typically 10–20%), which scales with your budget. With offices in Liverpool, London, Knutsford, Manchester, and the Lake District, and 100+ five-star reviews across Trustpilot, Clutch, and Google, they've built a strong reputation among UK SMEs.
Specialisms: Google Ads, Microsoft/Bing Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, eCommerce PPC, Lead Gen
Pricing: Percentage of ad spend model (10–20%). Free PPC audit offered.
Best for: UK SMEs wanting a dedicated PPC-only agency with percentage-based pricing that scales with their budget.
15. Spike
Leeds · Founded 2010 · 11–50 employees · Google Partner, Microsoft Advertising Accredited
Spike is a boutique agency with genuine sector expertise in travel, FMCG, and sport. Clients include British Cycling, Maximuscle, Mighty drinks, and Planet Sport. Their smaller size means senior team members remain hands-on with accounts rather than passing work to juniors — a common frustration with larger agencies. They blend AI and machine learning tools with strategic human oversight.
Specialisms: SEO, Paid Media, Digital PR, Content, Marketing Strategy. Strong in eCommerce, FMCG, Travel, Sport
Pricing: Not published.
Best for: Travel, FMCG, and sport brands wanting a boutique agency where senior strategists manage your account directly.
16. Whitehat SEO (this is us — full disclosure)
London (White City) · Founded 2011 · Boutique team · HubSpot Diamond Partner, Google Partner
We've included ourselves in this guide for transparency, but positioned here rather than at #1 because that's what every other agency-published list does — and it's not credible. Whitehat SEO is a boutique B2B agency specialising in PPC management integrated with HubSpot CRM for closed-loop attribution. This means every click, form fill, and sales conversation ties back to the original campaign and keyword — so you know exactly which spend drives revenue, not just leads.
We hold HubSpot Diamond Partner status (top 3% globally) and run the world's largest HubSpot User Group (London HUG, 2,000+ members). We're currently a Google Partner — not a Premier Partner — and we're transparent about that distinction. Our PPC work focuses on Google Ads, Microsoft Advertising (where B2B CPCs are typically 20–30% lower), and LinkedIn Ads.
Specialisms: B2B PPC with HubSpot CRM integration, Google Ads, Microsoft Ads, LinkedIn Ads, AEO/GEO, SEO
Pricing: Published and transparent — full pricing here:
- Essentials: £1,500/mo + VAT — single platform, <£5k ad spend
- Growth: £2,500/mo + VAT — multi-platform, HubSpot integration, £5k–£20k ad spend
- Performance: £4,500/mo + VAT — all platforms, full attribution, £20k+ ad spend
Published results: 4.2x average ROAS across B2B clients. 340% qualified lead increase for a B2B software company (cost per qualified lead dropped from £667 to £198). £182,000 new business attributed to PPC for a London professional services firm.
Best for: UK B2B companies (£5M–£100M turnover) using or considering HubSpot CRM, who want PPC spend tracked through to closed revenue — not just clicks and form fills. Particularly strong if you need PPC, SEO, and CRM working as one system rather than siloed channels. Free PPC audit available →
How to Choose a PPC Agency: What Actually Matters
Credentials and case studies get you to a shortlist. The right choice comes down to fit — with your business model, budget, and the way you want to work. Here are the factors that genuinely separate a good PPC agency from a poor one.
Ask for brand vs non-brand reporting. Branded campaigns (people searching your company name) can achieve 1,299% ROAS, which masks underperforming non-brand campaigns if reported together. Any agency that resists separating these numbers is hiding something.
Check who actually manages your account. Many agencies send senior staff to the pitch, then hand accounts to juniors. Ask to meet your actual account manager, ask how many accounts they handle, and ask what happens if they leave.
Verify you own the ad accounts. You should always own all Google, Microsoft, and Meta advertising accounts. Agencies that create accounts under their own credentials are trapping your campaign history and making it painful to leave.
Look for industry-specific experience. Every sector has different buying cycles, compliance requirements, and competitive dynamics. A great eCommerce PPC agency may be mediocre at B2B lead generation — and vice versa. Ask for case studies from businesses genuinely similar to yours.
Understand the contract terms. Good agencies use rolling monthly agreements (perhaps after an initial 3-month setup period) and retain clients through results. Be cautious of 12-month lock-ins with punitive early termination clauses — they suggest the agency lacks confidence in its own performance.
Demand business-outcome reporting. Reports should show leads, cost per acquisition, pipeline value, and revenue attributed to PPC — not just clicks, impressions, and CTR. If an agency reports only platform metrics and never ties them to your sales data, they're measuring activity rather than results.
10 Red Flags When Evaluating a PPC Agency
Any of these should give you pause. More than two should end the conversation.
- Guaranteed results — promising specific ROI, lead volumes, or rankings before understanding your business is a major warning sign. PPC performance depends on dozens of variables no agency can control.
- No access to ad accounts — you must own all accounts. Any agency creating accounts under their credentials is a dealbreaker.
- Combined invoicing — merging ad spend and management fees into one invoice hides how much you're actually paying for management. Demand separate invoicing.
- No regular reporting — anything less than monthly reporting with actionable insights shows a lack of accountability.
- Vanity metric focus — if they highlight clicks and impressions while avoiding conversion, CPA, and revenue data, they're hiding poor performance.
- Cookie-cutter strategies — identical approaches for every client regardless of industry or business model suggests a lack of expertise.
- Ultra-low pricing — agencies charging below £400/month cannot deliver quality management. The maths simply doesn't work.
- Long lock-in contracts — 12-month minimum terms with punitive exit clauses suggest the agency retains clients through paperwork rather than performance.
- Defensive about methodology — if they become evasive when you ask about strategy, reporting granularity, or account access, something is wrong.
- Low client retention — if clients leave frequently, results or service are poor. Ask about average client tenure and typical reasons for churn.
PPC Specialist vs Full-Service Agency: Which Is Right for You?
This is one of the most important decisions you'll make. Both models have genuine advantages — the right choice depends on your setup and priorities.
| Factor | PPC Specialist | Full-Service Agency |
|---|---|---|
| Platform depth | Deep expertise, early access to betas | Competent but less specialised |
| Cross-channel integration | Requires coordination with other agencies | Unified strategy across PPC, SEO, content |
| Attribution | Clear PPC-only attribution | Full-funnel attribution possible |
| Management overhead | More vendors to manage | Single point of contact |
| Best suited for | Large PPC budgets, existing multi-agency setup | SMEs consolidating, B2B full-funnel needs |
For B2B companies where the sales cycle is 6–12 months and involves multiple touchpoints across paid search, organic, email, and direct sales conversations, a full-service agency with CRM integration will typically deliver better visibility into what's actually working. For eCommerce brands with direct conversion paths and large ad budgets, a PPC specialist may extract more value from the platform-level optimisation.
Frequently Asked Questions About UK PPC Agencies
How much does a PPC agency cost in the UK?
UK PPC management fees range from £500–£1,500/month for small businesses to £5,000–£10,000+/month for enterprise. The average UK retainer is approximately £1,040/month (Statista). Agencies charge either a flat monthly retainer, a percentage of ad spend (typically 10–20% for SMEs), or a hybrid of both. Setup fees of £250–£1,000 are common on top of monthly management.
What is a Google Premier Partner and why does it matter?
Google Premier Partner status identifies the top 3% of Google Partner agencies in each country — just 169 out of 1,651 partner agencies in the UK as of January 2026. Agencies earn it through demonstrated ad spend growth, certified staff, and strong client retention. While it's a meaningful credential, it primarily reflects scale and spend volume — smaller specialist agencies can still deliver excellent results without it.
What ROAS should I expect from a UK PPC agency?
Google reports an average PPC ROAS of 200% (2:1). A good UK agency should deliver 2:1 to 4:1 depending on your industry and competition level. B2B campaigns typically see 3.5:1 median ROAS, while highly competitive sectors may be lower initially. Be wary of agencies promising specific ROAS figures before understanding your business — performance depends on variables like landing page quality, sales cycle length, and market competition.
Should I hire a PPC agency or manage campaigns in-house?
Currently 31.7% of UK businesses manage PPC entirely in-house, while 42.1% use agency support and 13.3% fully outsource. A full-time UK PPC manager costs £35,000–£60,000 in salary alone, plus tools, training, and the risk of turnover. Agencies make sense when: your monthly ad spend exceeds £3,000, you lack in-house platform expertise, you need multi-platform management, or you can't justify a full-time hire. In-house works better when PPC is your primary channel, you have strong data infrastructure, and you can attract and retain specialist talent.
How long before I see results from a PPC agency?
Unlike SEO, PPC produces traffic immediately once campaigns are live. However, optimised results take longer. Expect the first month to focus on account restructuring, tracking setup, and baseline data collection. Months 2–3 involve active testing, bid optimisation, and negative keyword refinement. Most agencies target meaningful performance improvement by month 3, with compounding gains from month 4 onwards as conversion data accumulates and machine learning models mature.
What is the average cost per click on Google Ads in the UK?
The UK average CPC across all industries is £1.72, up 28% year-on-year according to LocaliQ 2025 benchmarks. Costs vary dramatically by sector: legal services average £5.53–£7.13 per click, B2B services £4.27, technology £2.00–£4.00, and eCommerce £0.93–£2.50. The UK has the highest average CPC in Europe, though typically 12–15% lower than US equivalents. A significant 43.4% of UK businesses report CPC increases over the past 12 months.
Do I need a PPC agency that specialises in my industry?
Industry experience is valuable but not always essential. It matters most in regulated sectors (financial services, healthcare, gambling) where compliance requirements affect ad copy and targeting, and in B2B where understanding long sales cycles and buying committees is critical. For straightforward eCommerce, a strong generalist PPC agency with Shopping and Performance Max expertise may outperform an industry specialist with weaker platform skills.
Can I switch PPC agency without losing campaign data?
Yes — provided you own the advertising accounts. If your current agency set up accounts under your business name and billing, switching simply involves revoking their access and granting it to the new agency. All campaign history, conversion data, and Quality Scores remain intact. If the agency owns the accounts, you'll lose everything and start from scratch — which is exactly why account ownership is a non-negotiable when hiring any PPC agency.
Not Sure Which Agency Is Right for You?
Book a free 30-minute PPC audit with Whitehat SEO. We'll review your current campaigns, identify wasted spend, and give you an honest assessment — even if the right agency for you isn't us.
Get Your Free PPC Audit →Related reading:
- Our PPC Management Services — detailed breakdown of what's included at each pricing tier
- Digital Services Pricing — transparent pricing for all Whitehat SEO services
- SEO Services — how we integrate PPC insights with long-term organic strategy
- Website Audit — comprehensive audit covering technical SEO, content, and conversion