How much do you spend a month on digital ads?
If you don't spend on ads now, just test out a number, 10% of your total marketing budget is a good place to start. Once you've entered all other metrics, come back to budget to see how it affects profit.
1
50k
How much are you willing to pay for a click?
Depending on the ad network and audience, B2B marketers can expect cost-per-click to range from £1-£7 or more. You can use the Google KeyWord Planner for help estimating your CPC for search ads.
0.1
50
How often does a visitor convert into a lead on your website?
For the average for B2B marketers it's around 2.6%. Check out these 10 Tips to improve your conversion rate (CVR).
0.1
50
On average, how valuable is a single customer?
For many companies this number may vary or increase over time. Test different options, such as a new customer vs. the lifetime value of a customer.
1
100k
What percentage of your leads turn into Customers?
This is critical to monitor. Talk to sales and make sure the leads you deliver are top notch. Increasing lead to customer rate can drastically improve the ROI of your ads 10 Tips to align sales and marketing.
1
90
“White hat search engine optimizers improve the usability of a website, help create great content, or make sites faster, which is good for both users and search engines.” - Matt Cutts, Google Engineer
Unit B52.1 Ugli Campus,
56 Wood Lane,
London
W12 7SB
+44 (0) 208 834 4795
(e) info@whitehat-seo.co.uk
{% set baseFontFamily = "" %} /* Add the font family you wish to use. You may need to import it above. */
{% set headerFontFamily = "" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */
{% color "melody" color="", export_to_template_context=True %} /* change your site's color here */
{% color "harmony" color="", export_to_template_context=True %} /* change your site's secondary color here */
{% set topHeaderColor = "" %} /* This color is solely used on the top bar of the website. */
{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */
{% set pageCenter = "px" %} /* This sets the width of the website */
{% set headerType = "" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */
{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */
{% set baseFontWeight = "" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */
{% set headerFontWeight = "" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */
{% set ctaImagePadding = "" %} /* If your image is not to sit on the bottom of the frame, change this value to "100px", otherwise keep it at 0 */
{% set buttonRadius = "" %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */