B2B Marketing Services London

Name: London HubSpot User Group (HUG)
Location: London

Whitehat is a London-based digital marketing agency and HubSpot Diamond Partner helping UK B2B companies turn marketing into measurable revenue. We combine SEO, answer engine optimisation, HubSpot implementation, and paid media into integrated programmes that connect every campaign to pipeline—so you can prove ROI to your board, not just report on traffic.

The Problem We Solve

Most B2B marketing teams operate in silos. SEO sits in one corner, paid media in another, and the CRM collects dust. The result? Random acts of marketing with no clear line to revenue. Leadership asks "what are we getting for this spend?" and marketing struggles to answer.

According to Gartner, only 52% of marketing leaders can successfully prove their contribution to business outcomes. The problem isn't your marketing—it's that your channels operate in isolation, creating a gap between "someone visited" and "someone became a customer."

How Whitehat Works Differently

As a Diamond Partner—the top 3% of HubSpot agencies globally—Whitehat builds your marketing stack around closed-loop attribution from day one. Every organic visit, every paid click, every form submission flows into your CRM where it belongs. When a deal closes, you'll know exactly which channels, campaigns, and content contributed.

What Makes Whitehat Different

● World's largest HubSpot User Group: We run the London HUG, which means we see what works (and what doesn't) across hundreds of businesses—not just our client roster.
● SEO with commercial focus: We've delivered ethical SEO since 2011, long before it was fashionable. Rankings matter, but Whitehat optimises for revenue, not vanity metrics.
● Answer engine ready: Your buyers are using ChatGPT and Perplexity to research purchases. Our AEO methodology ensures your brand gets recommended, not just ranked.
● No lock-in contracts: Transparent pricing, month-to-month agreements, and reporting you can actually understand. See our pricing page for details.

Our Services

Whether you need a full SEO growth programme, HubSpot onboarding, a website that converts, PPC management, or AI consulting to get ahead of the curve—Whitehat works as an extension of your team, not a black-box vendor.

Explore our services below, or book a call to discuss which combination makes sense for your business.

Pay Per Click Management

Professional PPC management combines strategic campaign architecture, continuous optimisation, and HubSpot CRM integration that connects your ad spend directly to revenue—you see exactly which keywords and campaigns generate qualified leads and closed deals, not just clicks. Whitehat provides PPC management UK B2B companies trust: transparent reporting, no long-term contracts, and a focus on revenue over vanity metrics, typically improving ROAS by 25–40% within the first quarter.

A Whitehat Digital Marketing Agency

The best digital marketing agency in London combines strategic expertise with transparent reporting that connects marketing activity to revenue. With 64% of marketing leaders citing ROI proof as their biggest challenge, choosing an agency that prioritises attribution over vanity metrics is critical. Whitehat is a HubSpot Diamond Partner helping B2B companies generate qualified leads and demonstrate clear marketing value to leadership.

SEO Services

Since 2011, we've delivered SEO services for B2B companies that connect rankings directly to revenue—not vanity metrics. As London's leading HubSpot Diamond Partner, your organic performance flows straight into your CRM for closed-loop attribution, so you'll know exactly which keywords drive pipeline. We use ethical, white-hat techniques built for lasting authority, and we optimise for where search is heading: ChatGPT, Google AI Overviews, and emerging answer engines.

Answer Engine Optimisation (AEO)

AEO complements your SEO investment—it doesn't replace it. Whitehat's methodology combines answer-first content structure, schema markup for AI extraction, and authority building across the platforms AI engines trust, with citation tracking that flows directly into your HubSpot reporting. As a UK-focused HubSpot Diamond Partner with B2B SaaS specialisation, we deliver this at price points that make commercial sense for growth-stage companies.

WEBSITE DESIGN

Whitehat builds HubSpot websites from £10,000 that connect every page view, form submission, and click directly to your CRM—delivered in 8-12 weeks by a Diamond Partner in the top 3% globally. Only 52% of marketing leaders can prove their contribution to revenue, according to Gartner. The problem isn't your marketing; it's that your website operates in isolation from your CRM, creating a gap between "someone visited" and "someone became a customer."

Website Audit

A website audit identifies exactly what's preventing your site from ranking, converting, and generating revenue. Whitehat's audits go beyond surface-level scans—we examine technical infrastructure, content effectiveness, and competitive positioning, then prioritise fixes by commercial impact, not just SEO best practice checklists. As a HubSpot Diamond Partner, we connect findings directly to your pipeline data for true ROI measurement, assess your visibility in AI search engines like ChatGPT and Perplexity, and deliver an implementation roadmap—not just a list of problems.

HubSpot Onboarding

Expert HubSpot onboarding that gets your team productive in 45-60 days—not the 90+ days typical of self-implementation. As a UK Diamond Partner, we don't just advise—we build your portal, migrate your data, and train your team on a system that's ready to use from day one. Most companies waste months wrestling with HubSpot setup while leads slip through the cracks. Our done-for-you approach means you stay focused on running your business while we handle the technical heavy lifting. See exactly what's included, transparent pricing, and how quickly we can get you live.

AI Consulting

AI consulting helps UK businesses implement artificial intelligence strategically—from building internal AI literacy to deploying tools that increase productivity by 30-40%. The biggest barriers are organisational, not technical: Microsoft found 75% of knowledge workers already use AI tools, yet only 22% of employers have governance policies. Most organisations struggle with lack of internal expertise, no clear strategy or business case, regulatory uncertainty, employee resistance from inadequate training, and difficulty measuring impact. Whitehat's AI Excellence Program addresses these barriers systematically, helping B2B companies move from AI-curious to AI-native within 3-6 months.

Frequently Asked Questions

Common questions about working with Whitehat

Q: How long are your contracts?

Whitehat operates on month-to-month agreements with no long-term lock-ins. We believe results should keep you, not contracts. For project work like HubSpot onboarding or website builds, we agree a fixed scope and price upfront. Ongoing services like SEO and PPC run monthly with 30 days' notice to pause or cancel.

Q: How much do your services cost?

Whitehat's retainer services typically range from £2,000–£10,000 per month depending on scope, with project work from £5,000–£75,000. We publish transparent pricing on our pricing page—no hidden fees, no percentage-of-ad-spend models. Every proposal includes a clear breakdown of deliverables and expected outcomes.

Q: How long until I see results from SEO?

Most Whitehat SEO clients see measurable ranking improvements within 3–4 months, with significant traffic and lead growth by month 6. SEO is a compounding investment—early gains build momentum for larger results over time. We set 90-day milestones so you can track progress against clear benchmarks, not vague promises. PPC and paid campaigns typically show results within 2–4 weeks.

Q: Do I need to use HubSpot to work with Whitehat?

No—Whitehat works with companies regardless of their CRM or marketing platform. That said, our deepest expertise is in HubSpot, and we strongly recommend it for B2B companies serious about attribution and marketing-sales alignment. If you're using Salesforce, we specialise in HubSpot-Salesforce integration that maintains both systems. We can also help you evaluate whether HubSpot is right for your situation.

Q: What does HubSpot Diamond Partner mean?

Diamond is the second-highest tier in HubSpot's partner programme, representing the top 3% of agencies globally. It requires demonstrated expertise across all HubSpot Hubs, consistent client success, and significant managed recurring revenue. For you, it means direct access to HubSpot's priority support channel, early access to new features, and confidence that Whitehat has the technical depth to handle complex implementations.

Q: How do you measure and report on results?

Whitehat tracks marketing performance through to revenue, not just traffic or rankings. We build dashboards in HubSpot (or your preferred platform) that show pipeline contribution, cost per lead, and marketing-sourced revenue. You'll receive monthly reports with clear metrics tied to your business goals, plus strategic recommendations—not just data dumps. Our goal is reporting your CFO will trust.

Q: What's the difference between SEO and AEO?

SEO gets your website ranking in Google search results; AEO (Answer Engine Optimisation) gets your brand recommended by AI tools like ChatGPT and Perplexity. Over 50% of B2B buyers now use AI to research purchases before visiting vendor websites. Whitehat's AEO service complements traditional SEO by structuring content for AI citation, building authority signals AI engines trust, and tracking your visibility in AI-generated responses.

Q: Can I start with just one service?

Yes—Whitehat offers each service individually, and many clients start with a single focus area. Common starting points include a website audit to identify priorities, SEO to build organic pipeline, or HubSpot onboarding to get the platform working properly. We'll recommend what makes sense for your situation and budget, and you can expand over time as results compound.

Q: What makes Whitehat different from other agencies?

Three things: attribution focus, community insight, and transparent operations. First, we connect every marketing activity to revenue—not vanity metrics. Second, running the world's largest HubSpot User Group means we see patterns across hundreds of businesses, not just our clients. Third, we operate with no long-term contracts, published pricing, and reporting designed for your CFO, not just your marketing team. We've been doing ethical SEO since 2011—before "white hat" was trendy.

Q: How do I get started?

Book a 30-minute discovery call with our team to discuss your goals and challenges. There's no obligation and no hard sell—we'll give you honest advice on whether Whitehat is the right fit, and if so, which services make sense for your situation. Contact us here or call +44 (0) 208 834 4795.

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