HubSpot costs from £18 per seat per month (Starter) to £3,740 per month (Enterprise Customer Platform) in the UK. All prices are billed in GBP and exclude 20% VAT. Whitehat SEO has verified every price in this guide through our Diamond Partner portal as of February 2026 — covering all 6 Hubs, mandatory onboarding fees, hidden costs, and real-world budget scenarios for UK businesses of every size.
HubSpot prices and bills UK customers in pounds sterling — there is no currency conversion risk on the subscription itself. Since March 2024, HubSpot uses a seat-based pricing model where you pay per user rather than a flat monthly fee. This replaced the legacy per-Hub flat-rate pricing that many older comparison articles still reference.
HubSpot now offers 6 Hubs (Marketing, Sales, Service, Content, Data, and Commerce) plus free CRM tools. You can buy individual Hubs or bundle them into a Customer Platform package at a discount. Here is what each Hub costs in GBP on annual billing.
| Hub | Starter | Professional | Enterprise |
|---|---|---|---|
| Marketing Hub | £18/seat/mo 1,000 contacts |
£780/mo 3 core seats, 2,000 contacts |
£3,000/mo 5 core seats, 10,000 contacts |
| Sales Hub | £18/seat/mo | £85/seat/mo Sales Hub Seat |
£135/seat/mo Sales Hub Seat |
| Service Hub | £18/seat/mo | £72–85/seat/mo Service Hub Seat |
£135/seat/mo Service Hub Seat |
| Content Hub | £18/seat/mo | £440/mo 3 core seats |
£1,310/mo 5 core seats |
| Data Hub | £18/seat/mo | £700/mo 1 core seat |
£1,740/mo 1 core seat |
| Commerce Hub | Free 0.5% platform fee |
~£68/seat/mo CPQ Seat |
~£112/seat/mo CPQ Seat |
All prices verified via Whitehat SEO's Diamond Partner portal, February 2026. Commerce Hub GBP prices estimated from USD. All prices exclude 20% VAT.
HubSpot offers bundled packages that include all 6 Hubs at a discount compared to buying each Hub individually. For most UK businesses using more than two Hubs, the bundle represents better value.
Starter Platform
£18/seat/mo
All 6 Hubs at Starter level. 1,000 marketing contacts included.
Professional Platform
~£1,130/mo
All Hubs at Professional. 5 core seats, 2,000 marketing contacts.
Enterprise Platform
~£3,740/mo
All Hubs at Enterprise. 7 core seats, 10,000 marketing contacts.
HubSpot moved from flat monthly fees to a seat-based model in March 2024. Understanding the five seat types is essential for accurate budgeting — many UK businesses overpay because they assign the wrong seat types to team members.
| Seat Type | Purpose | Starter | Professional | Enterprise |
|---|---|---|---|---|
| Core Seat | General access to purchased Hub features | £18/mo | £40/mo | £60/mo |
| Sales Hub Seat | Full Sales Pro/Ent features (sequences, forecasting) | N/A | £85/mo | £135/mo |
| Service Hub Seat | Full Service Pro/Ent features (SLAs, knowledge base) | N/A | £72–85/mo | £135/mo |
| Commerce Hub Seat | CPQ, AI quotes, commerce analytics | N/A | ~£68/mo | ~£112/mo |
| View-Only Seat | Can view but not edit — unlimited quantity | Free | Free | Free |
Important Pricing Rule
If you have a mix of Starter, Professional, and Enterprise products, all Core Seats are priced at the highest tier level. For example, Marketing Hub Professional + Sales Hub Enterprise means every core seat costs £60/month (Enterprise rate), not £40/month. This catches many UK businesses off guard during budgeting.
When purchasing Professional or Enterprise tiers directly from HubSpot, onboarding is mandatory and charged as a one-time fee. This is the single biggest hidden cost that catches UK buyers by surprise — and the single biggest saving available when buying through a certified Solutions Partner like Whitehat SEO.
| Hub | Professional Onboarding | Enterprise Onboarding |
|---|---|---|
| Marketing Hub | £2,450–£2,600 | £4,900–£6,090 |
| Sales Hub | ~£1,200 | ~£2,800 |
| Service Hub | ~£1,200 | ~£2,800 |
| Content Hub | ~£1,200 | ~£2,800 |
| Data Hub | ~£1,200 | ~£2,800 |
Save on Onboarding
Onboarding fees can be waived entirely when purchasing through a certified HubSpot Solutions Partner — the partner delivers onboarding instead. This can save you £1,200–£6,090 per Hub. Even on direct purchases, onboarding fees can often be negotiated down by up to 50%.
Beyond the base subscription, these are the add-ons that most commonly increase a UK business's HubSpot bill. All prices are approximate GBP equivalents.
| Add-On | Monthly Cost (GBP) | Requires |
|---|---|---|
| Additional marketing contacts (per 5,000) | ~£200/mo | Marketing Hub Pro+ |
| Dedicated IP | ~£240/mo | Marketing Hub Pro+ |
| Transactional email | ~£480/mo | Marketing Hub Pro+ (requires Dedicated IP) |
| API limit increase (1M calls/day) | ~£400/mo | Any paid tier (max 2 packs) |
| Business Units | ~£800/mo | Marketing Hub Enterprise |
| Breeze Intelligence Credits | From ~£24/mo (5,000 credits) | Pro/Ent |
| Additional HubSpot AI Credits | ~£8 per 1,000 credits | Any paid tier |
AI credits included by default: Starter gets 500/month, Professional 3,000/month, Enterprise 5,000/month. Data Hub adds 5,000 (Pro) or 10,000 (Enterprise) additional credits. The Breeze AI system — HubSpot's AI assistant — uses these credits for content generation, data enrichment, and prospecting.
No — all HubSpot listed prices exclude 20% UK VAT. This is the single most under-reported fact in almost every HubSpot pricing guide. HubSpot invoices UK customers from HubSpot Ireland Limited (VAT reg: IE9849471F).
For UK VAT-registered businesses, the reverse charge mechanism applies. You self-account for VAT on your return, so the net cash impact is zero — the VAT is simultaneously added to Box 1 and Box 4. In Xero, use the "Reverse Charge Expenses (20%)" tax code.
For non-VAT-registered businesses (under the £90,000 threshold), the 20% VAT represents a real cost uplift on every HubSpot invoice. A £780/month Marketing Hub Professional subscription becomes £936/month including VAT — an extra £1,872 per year.
Critical Action
Always provide your UK VAT number to HubSpot at signup. Without it, Irish VAT may be charged and cannot be reclaimed. HubSpot's Terms of Service confirm no refunds for VAT charged when no VAT number was provided.
The subscription price is only part of the story. Research shows that 67% of UK SMEs underestimate total CRM implementation costs by at least 40%. Here are the costs most businesses miss when budgeting for HubSpot.
Data Migration
DIY CSV import is free, but partner-led migration costs £2,000–£25,000+ depending on complexity and custom objects. Most migrations from Salesforce or Pardot fall in the £5,000–£15,000 range.
Implementation
UK HubSpot partner implementation ranges from £2,500 (basic, 1–2 Hubs) to £40,000+ (complex enterprise). Diamond/Elite partners typically charge £100–£200/hour for ad hoc customisation.
Agency Retainers
Ongoing partner support runs £800–£2,000/month for maintenance, £2,000–£5,000/month for growth, and £5,000–£12,000+/month for full-service marketing retainers.
Training
HubSpot Academy is free, but custom agency training costs £90–£200/hour. A comprehensive team programme runs £2,000–£5,000. Budget for refresher training as features evolve quarterly.
Templates and Design
HubSpot Marketplace themes cost £0–£400, but custom website themes run £2,000–£15,000+. A full website build on Content Hub typically costs £5,000–£30,000+.
Annual Renewal Uplift
HubSpot applies a ~5% annual renewal uplift on Professional and Enterprise plans. This is negotiable, but rarely mentioned in pricing guides. Over 3 years it compounds significantly.
List prices tell you what HubSpot charges — but total cost of ownership tells you what HubSpot actually costs. As a HubSpot Diamond Partner, Whitehat SEO has helped hundreds of UK businesses budget accurately. Here are three realistic scenarios.
| Cost Component | Year 1 | Year 2–3 (Annual) |
|---|---|---|
| Sales + Marketing Hub Starter (5 seats) | £2,160 | £2,160 |
| Partner onboarding (basic) | £2,500 | — |
| Light-touch partner support (6 months) | £4,800 | — |
| Add-ons and third-party tools | £500 | £500 |
| Year 1 Total | ~£9,960 | |
| 3-Year Total | ~£15,280 |
Budget alternative: Free CRM + Starter Sales Hub (3 seats) = £648/year with self-onboarding. Startup programme: Eligible startups can get 75–90% off Year 1 through HubSpot's Startup Programme.
| Cost Component | Year 1 | Year 2–3 (Annual) |
|---|---|---|
| Sales Hub Pro (10 Sales seats × £85) | £10,200 | £10,200 |
| Marketing Hub Pro (3 seats + 5,000 contacts) | £11,760 | £11,760 |
| Service Hub Pro (5 Service seats × £85) | £5,100 | £5,100 |
| Additional Core seats (10 × £18/mo) | £2,160 | £2,160 |
| Partner implementation (multi-Hub) | £8,000–£16,000 | — |
| Monthly partner retainer (12 × £2,500) | £30,000 | £30,000 |
| Training + add-ons | £5,000 | £3,000 |
| Year 1 Total | ~£72,000–£80,000 | |
| 3-Year Total | ~£200,000–£214,000 |
| Cost Component | Year 1 | Year 2–3 (Annual) |
|---|---|---|
| Sales Hub Ent (20 Sales seats × £135) | £32,400 | £32,400 |
| Marketing Hub Ent (5 seats + 20,000 contacts) | £42,000 | £42,000 |
| Service Hub Ent (10 Service seats × £135) | £16,200 | £16,200 |
| Content Hub Pro + Additional core seats | £8,952 | £8,952 |
| Enterprise implementation | £16,000–£30,000 | — |
| Monthly partner retainer (12 × £5,000) | £60,000 | £60,000 |
| Training, add-ons, integrations | £13,000 | £10,000 |
| Year 1 Total | ~£201,000–£223,000 | |
| 3-Year Total | ~£551,000–£583,000 |
HubSpot costs 30–60% less than Salesforce over three years for UK companies under 200 employees. Salesforce's three-year TCO for 50 users typically runs £497,000–£1,019,000 when you include the dedicated Salesforce admin most deployments require (average UK salary £35,000–£55,000). For a detailed comparison, see our HubSpot vs Salesforce UK guide.
Yes — and you should. Analysis of $15 billion in software spend shows that HubSpot Solutions Partners regularly negotiate 30–35% below list prices (Tropic data). One documented case saw a mid-sized tech company secure 51% off the quoted rate. Here are the most effective negotiation strategies for UK buyers.
1. Buy Through a Partner
Solutions Partners can waive mandatory onboarding fees (saving £1,200–£6,090 per Hub), negotiate better subscription rates, and provide hands-on implementation instead of HubSpot's advisory-only onboarding. Partners earn a 20% revenue share, incentivising them to help close deals.
2. Time Your Purchase
HubSpot's quarters end 31 March, 30 June, 30 September, and 31 December. December yields the strongest discounts (year-end targets). Start negotiations 3–12 weeks before your planned purchase but time the close for end of quarter.
3. Commit to Multi-Year
Two-year contracts typically yield 10–15% savings; three-year contracts up to 20%. Bundle multiple Hubs for an additional 5–10% per Hub. Always mention competitors (Salesforce, Pipedrive) as alternatives being evaluated.
| Tier | Eligibility | Year 1 | Year 2 | Year 3+ |
|---|---|---|---|---|
| Tier 1 | Under $2M funding + approved VC/accelerator | 90% off | 50% off | 25% off |
| Tier 2 | Over $2M funding, pre-Series A, partner-affiliated | 50% off | 25% off | 25% off |
| Tier 3 | Member of approved entrepreneurial org | 30% off | 15% off | Standard |
UK Charities: Important Limitation
HubSpot offers 40% off for nonprofits, but this is currently NOT available for UK charities. The nonprofit programme is limited to the US, Canada, Australia, and New Zealand only. HubSpot describes it as a "pilot" programme. Colleges, universities, hospitals, and government bodies are also excluded.
Only 22–31% of UK SMEs currently use a CRM (Ipsos 2024), and 48% of HubSpot users globally are in companies with fewer than 50 employees. Here is how Whitehat SEO recommends UK businesses match their size and needs to the right HubSpot tier.
| Company Size | Typical Revenue | Recommended Tier | Key Consideration |
|---|---|---|---|
| Startup (1–10) | Under £1M | Free → Starter | Free limited to 2 users. Sequences locked behind Professional. |
| Growth SME (11–50) | £1M–£10M | Starter → Professional | HubSpot's sweet spot. Professional needed for meaningful automation. |
| Mid-market (50–200) | £10M–£50M | Professional → Enterprise | Costs escalate with contact tiers and multi-Hub plans. Budget carefully. |
| Enterprise (200+) | £50M+ | Enterprise | Best fit at ≤1,000 employees. Max 500 workflows at Enterprise. |
For a comprehensive overview of every Hub's features beyond pricing, see our Complete HubSpot CRM UK Guide.
HubSpot is not the cheapest CRM on the market — but it offers the broadest all-in-one platform. Here is how it compares to the alternatives most popular with UK B2B companies, with all prices converted to GBP on annual billing.
| Platform | Free Plan | Entry Tier | Mid-Tier | Best For |
|---|---|---|---|---|
| HubSpot | Yes (2 users) | £18/seat | £780+/mo (Mktg Pro) | All-in-one CRM + marketing |
| Salesforce | No (30-day trial) | £20/user | £60–£240/user | Deep customisation, enterprise |
| Zoho CRM | Yes (3 users) | ~£11/user | ~£18–£32/user | Budget-conscious SMEs |
| Pipedrive | No (14-day trial) | ~£11/seat | ~£31–£39/seat | Sales-focused teams |
| Monday CRM | Yes (2 seats) | ~£10/seat | ~£13–£22/seat | CRM + project management |
| ActiveCampaign | No (14-day trial) | ~£12/mo | ~£39–£63/mo | Email marketing automation |
| Mailchimp | Yes (250 contacts) | £9.71/mo | £14.93/mo | Email marketing, ecommerce |
Key comparison notes: Salesforce is 2–3× more expensive in TCO and requires a dedicated admin (avg UK salary £35,000–£55,000). Zoho is 60–80% cheaper but has a steeper learning curve and smaller UK partner ecosystem. Pipedrive is sales-only with no marketing automation or CMS. ActiveCampaign changed to charging for all contacts (including unsubscribed) from November 2025. Mailchimp reduced its free plan to 250 contacts and is not a real CRM.
HubSpot has made significant pricing and product changes over the past two years. Many competitor articles still reference the old pricing model. Here is what has changed.
March 2024: Seat-based pricing model launched; ~5% annual renewal uplift introduced (negotiable)
March 2025: Free data enrichment removed — all enrichment now requires paid HubSpot Credits
July 2025: HubSpot Payments expanded to UK (card, Apple Pay, Google Pay, BACS via Stripe)
September 2025 (INBOUND): Operations Hub rebranded to Data Hub; Commerce Hub Pro/Ent seats launched; Standalone Smart CRM announced; 18 new Breeze AI agents
January 2026: Breeze Studio upgraded to GPT-5; LLM connectors to ChatGPT, Claude, Gemini
March 2026: Legacy Standard Sandboxes sunset (16 March 2026)
HubSpot is not just a CRM cost — it is a platform investment that compounds when combined with the right digital strategy. UK businesses that pair HubSpot with structured SEO and Answer Engine Optimisation typically see the strongest ROI from their HubSpot investment.
HubSpot's Content Hub includes built-in topic cluster tools that drive 30–43% more organic traffic, while its CRM data feeds directly into marketing automation for lead nurturing. The platform's reporting connects SEO investment to revenue attribution — something most standalone SEO tools cannot do.
With AI-powered search now accounting for a growing share of B2B discovery, HubSpot's integration with AI search optimisation strategies and its new Breeze AI agents make the platform increasingly valuable for businesses investing in AI consultancy and implementation. To see how our digital services pricing complements your HubSpot investment, explore our packages.
Yes — HubSpot offers genuinely free CRM tools for up to 2 users, including contact management, email tracking, forms, and live chat. However, free accounts are limited to 1,000,000 contacts with no marketing automation, sequences, or custom reporting. Most businesses outgrow the free tier within 6–12 months and move to Starter (£18/seat/month) or Professional.
HubSpot costs £18/seat/month at Starter level for any individual Hub. Professional starts at £85/seat/month for Sales Hub and £780/month for Marketing Hub (includes 3 core seats and 2,000 contacts). Enterprise ranges from £135/seat/month for Sales to £3,000/month for Marketing. All prices are in GBP and exclude 20% VAT.
Hidden costs include mandatory onboarding fees (£1,200–£6,090 per Hub at Professional/Enterprise), marketing contact overages (~£200/month per 5,000 extra contacts), API limit increases (~£400/month), a ~5% annual renewal uplift, and potential partner agency retainers (£800–£12,000/month). Buying through a Solutions Partner can waive onboarding fees entirely.
For UK small businesses, HubSpot is worth it when you need CRM plus marketing automation in a single platform. The free tier suits teams of 1–2 testing the waters. Starter (from £2,160/year for 5 seats) offers strong value. However, if you only need basic email marketing, cheaper alternatives like Mailchimp or ActiveCampaign may suffice. HubSpot's value becomes clear at Professional tier where automation, sequences, and reporting justify the cost.
The cheapest route is HubSpot's free CRM tools (£0, up to 2 users). If you need paid features, the Starter Customer Platform at £18/seat/month includes all 6 Hubs at Starter level. Startups with under $2M in funding can apply for 90% off Year 1 through HubSpot's Startup Programme. Buying through a Solutions Partner also waives mandatory onboarding fees.
Since March 2024, HubSpot uses seat-based pricing. Starter plans charge £18/seat/month. Professional and Enterprise have role-specific seats: Core Seats (£40–£60/month), Sales Seats (£85–£135/month), and Service Seats (£72–£135/month). View-Only seats are free and unlimited. If you mix tiers, all Core Seats are priced at the highest tier level.
Yes. Partners regularly negotiate 30–35% below list prices. Timing your purchase for end of quarter (especially December) yields the strongest discounts. Buying through a certified Solutions Partner waives mandatory onboarding fees (saving £1,200–£6,090). Multi-year contracts can reduce costs by 10–20%. Always mention competitor alternatives during negotiations.
Startups with under $2M in funding can get 90% off Year 1, 50% off Year 2, and 25% off Year 3 through HubSpot's Startup Programme. Nonprofit pricing (40% off) exists but is currently NOT available for UK charities — it is limited to the US, Canada, Australia, and New Zealand only.
HubSpot appears expensive because it bundles CRM, marketing automation, sales tools, service desk, CMS, and analytics into one platform. Buying equivalent functionality separately (CRM + email platform + CMS + service desk + reporting tool) typically costs 20–40% more. HubSpot's total cost of ownership is 30–60% lower than Salesforce over three years for UK SMEs under 200 employees.
HubSpot is 30–60% cheaper than Salesforce over three years for UK companies under 200 employees. Salesforce Sales Cloud starts at £20/user/month but Enterprise costs £240/user/month plus add-ons. Crucially, 86% of Salesforce deployments require a dedicated admin (£35,000–£55,000/year salary) while HubSpot rarely does. For companies over 200 employees needing deep customisation, Salesforce may be preferable. See our full HubSpot vs Salesforce comparison.
No — all HubSpot listed prices exclude 20% UK VAT. HubSpot invoices from HubSpot Ireland Limited. For UK VAT-registered businesses, the reverse charge mechanism applies, meaning the net cash impact is zero (you self-account for VAT). Non-VAT-registered businesses face a real 20% cost uplift. Always provide your VAT number at signup to avoid being charged Irish VAT.
HubSpot applies an approximate 5% annual renewal uplift on Professional and Enterprise plans. Contracts auto-renew unless cancelled before the renewal date. You cannot downgrade mid-contract. The auto-renewal can be disabled via a toggle in HubSpot's customer portal — an unusual feature for SaaS. To negotiate renewal pricing, start discussions 3–12 weeks before your renewal date and mention competitor alternatives.
As a HubSpot Diamond Partner, Whitehat SEO helps UK businesses right-size their HubSpot investment — saving on onboarding fees, negotiating better rates, and ensuring your CRM works with your SEO and AEO strategy.
Get Your Free HubSpot Health CheckMethodology and sources: All GBP prices verified via Whitehat SEO's HubSpot Diamond Partner portal, February 2026. Where only USD prices were available (Commerce Hub, some add-ons), prices were converted at £1 = $1.3484 (24 February 2026 rate) and flagged as estimates. TCO comparisons draw on Tropic's analysis of $15B+ in software spend, multiple UK HubSpot partner TCO studies (Avidly, Axon Garside), Ipsos UK SME CRM adoption data (2024), and HubSpot's official pricing documentation. Where we reference Whitehat SEO's services, we do so because demonstrating real-world expertise is more valuable than theoretical advice — not because we claim to be the only qualified partner. HubSpot applies approximately 5% annual price increases on renewal; all multi-year projections factor this in. Prices last verified: February 2026.