Step 1
Enter your monthly revenue goal.
How much new monthly booked revenue do you plan to generate from inbound marketing?
New Monthly Revenue:
?Enter as a whole number.
Step 2
Enter the % of new revenue that your marketing team must generate.
What percentage of your new monhtly revenue do you need to book from marketing as opposed to other sources of new leads and customers?
Percentage:
?Enter the percentage without the '%' -- e.g. 50% should be entered as 50.
Step 3
Enter the average revenue generated by one new customer/account.
What's your average revenue per new customer or new account?
TIP: You can calculate your average revenue per client by taking the total revenue collected over the past 12 months and dividing it by the number of customers you have.
Avg. Revenue Per Client:
?Enter as a whole number.
Monthly New Customers:
Step 4
Calculate the number of monthly leads needed to support new customer goal.
What's your lead-to-customer conversion rate? What's your goal?
TIP: You can find the lead-to-customer conversion rate by taking the number of new customers you acquire each month and dividing by the number of leads generated each month.
Current
Goal
Lead-to-Customer Rate:
Current
Goal
?Enter the percentage without the '%' -- e.g. 12% should be entered as 12.
Monthly Leads Needed*:
?*Depends on Conversion Rate
Step 5
Calculate monthly traffic needed to generate required number of leads.
What's your visitor-to-lead conversion rate. What's your goal?
TIP: You can find the visitor-to-lead conversion rate by taking the number of leads you generate from your website each month and dividing by the number of total website visits you see each month.
Current
Goal
Visitor-to-Lead Conversion:
Current
Goal
?Enter the percentage without the '%' -- e.g. 2% should be entered as 2.
Monthly Visitors Needed*:
?*Depends on Conversion Rate