B2B conversion rates present a mixed picture. The overall B2B PPC conversion rate sits at 1.5-2% on average, with top performers achieving 3-5%. However, B2B tech paid search conversion rates...
Published: 25 January 2026 | Last Updated: 25 January 2026
By Clwyd Probert, CEO & Founder, Whitehat SEO Ltd
A PPC agency manages paid advertising...
Updated: 18 January 2026 · By Whitehat
To use ads for B2B targeting and remarketing in HubSpot, connect your...
PPC Management
For UK B2B marketers, the question is no longer whether to adopt AI for PPC, but how to implement it strategically whilst maintaining human oversight. Whitehat's PPC management team...
Digital Marketing Strategy
By Clwyd Probert · Published: 12 January 2026 · Last Updated: 12 January 2026 · 8 min read
PPC & Paid Advertising
• 10 min read • By Whitehat SEO
The best PPC bid management tools for UK B2B...
PPC & Paid Advertising
Google Ads success in 2026 requires strategic automation oversight rather than manual campaign control. Whitehat SEO's analysis of UK B2B campaigns shows advertisers...
Whitehat SEO • Updated 2026-01-09 • Reading time: ~10–12 minutes
Integrating SEO and PPC into a single Total Search...
PPC & Paid Advertising
This guide covers everything you need to conduct a comprehensive PPC audit in 2026, from the frameworks that work to the specific checkpoints you can't afford to miss....
